David Schneider in a crop top - well it is for charity!

I thought this video from comedian David Schneider was terrific.  Posted last Friday, The Prostate Cancer Charity not only has him taking part in a sponsored bike ride but he's shot a funny video talking about his support for the charity and given us some questionable cycling tips - the image of him in a crop top is one to behold.

In addition to shooting the video he's not only put it on his own website but also tweeted about it to his 40,000+ followers.  Whether the tweet will increase his fundraising I don't know - I'm a little sceptical on using twitter as a fundraising tool. However now thousands more people know of the event and it certainly keeps you watching to the end. It was also not too 'in your face' about the cause or the ask.

My only criticism is that it's not on the event's website (although it was only posted on YouTube on Friday - so maybe they're in the process) nor has the charity re-tweeted (although with only 232 followers they're dwarfed by David's followers). Charities spend a lot of time gaining some fantastic celebrity support and so often forget to shout about it on their own websites or supporter newsletters.

I don't know whether it was David's or the chairty's idea but thought it was a clever, fun way of using new media with a celebrity and, I suspect, not particularly expensive.