I saw a friend on TV last night – no it wasn’t Crimewatch! They were appearing in a prime time drama.
This particular actor used to be in a long running major series and went on to appear in another award winning series. Then they had a few years off screen. They supported a regional charity in their area. One year they rang to check the date of an annual event that attended whenever they could.
This is what they were told “Oh? You want to come this year? It’s just that you’re not very high profile at the moment but you can come if you want”.
Strangely this actor no longer supports that charity – oh and they’re back on TV in a hugely popular long running series.
Long term relationships should be a fundamental goal. People go in and out of fashion with TV producers but that doesn’t mean they can’t help raise the profile of your cause. One minute they’re on a live Saturday night show, the next they’re in panto.
Big charities struggle to get high profile support. It really isn’t easy. There’s more charities than there are celebrities. We all work with the best possible people we can get but never forget those who have donated their time for many years. One it’s good manners and two they are still valuable. I’ve had someone on the cover of a magazine who hadn’t had a major TV role for 25 years.
Many fundraisers will talk about donor care. Celebrities are donors – think how much you’d have to pay for them to endorse a product. That’s the value of the time they’ve given you. Relationship management requires time and effort but can deliver great rewards. Before looking for new celebrities, look at the support you already have and work out creative ways to maximise. ……oh and don’t forget people sometimes come back into fashion. Stick with them through the tough times and they’ll stick with you through the good times.
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