Steve Cram MBE, sports presenters Hazel Irvine, Clare Tomlinson and Jim Rosenthal, Kelly Cates, commentator Clive Tyldesley and Soccer AM's Max Rushden – just some of the names NOT mentioned in a tweet from CRUK yesterday.
Whilst I know a tweet is short I’d have mentioned “sports celebrities” rather than plug the venue. The event, for the Bobby Moore Fund, looks like a really great evening and clearly an important fundraiser; it brought in nearly £200k last year.
So why not mention the celebrities - they emphasise what a big event this is? If like me you follow lots of tweeters a tweet needs to stand out. Whilst you can never rely on PR this is a simple free way to maximise the value of celebrity support and gain awareness beyond those who might attend on the night.
But there’s another reason why mentioning the names of celebrity supporters is important. Not everyone either follows you or looks at your website. If you haven’t mentioned them then someone doing a web search for their favourite celebrity may not show up their support for you.
CRUK have clearly created a clever, successful event that has strong sports industry support – which adds credibility to a sports quiz.
The key thing to remember is to always maximise the value of support because you can’t rely on PR coverage. As I mentioned in “David Schneider in a crop top” it’s important to mention celebrity support wherever you can, so shout about it in your own publications, newsletters and your social media channels. It increases the chance of your work or fundraising activities being heard about and, with the right celebrity, enhances your reputation.
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